ERIC CRESSEY MAGNIFICENT MOBILITY PDF

And, we can say without hesitation that the drills outlined in Magnificent Mobility played crucial roles in attaining those results. What Separates Magnificent Mobility from the Rest Old-school methods of preparation, such as light cardio and static stretching, are things of the past. In addition to serving as a great warm-up, the drills contained in this DVD will improve joint mobility — an important, yet often-overlooked quality necessary for optimal health and performance. In this information-packed DVD, Eric Cressey and Mike Robertson give you all the tools necessary to teach your body to move more safely, efficiently, and powerfully. Why Mobility and not just Flexibility? Flexibility merely refers to range of motion — and, more specifically, passive range of motion as achieved by static stretching.

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I read a business development blog post by Chris McCombs the other day where he wrote something that really hit home for me. For me, the money must be there, but it should fulfill me personally, be fun, help a lot of people, and build and be in line with my current brand and brand equity. My online consulting business had really taken off, and the Maximum Strength book deal was in the works.

This website was growing exponentially in popularity, and I had just wrapped up my first year on the Perform Better tour - so lots of doors were opening for me on the seminar front to present all over the world - and I could have stayed home and just written all day, every day. I was getting really crunched for time, as I was already training clients hours per day, seven days per week, as my in-person clientele had rapidly grown. And, after being featured on the front page of the Boston Globe with a nipple so hard I could cut diamonds, I was in demand as a t-shirt model okay, not really - but it made for an awesome blog post, The School of Hard Nipples.

To make matters a bit more interesting, I had just started dating a great girl now my fiancee who I really had a good feeling was "the one" after about three months. Every business development coach out there would have seen a "simple" answer to all my problems: stop training people in person. Just write, consult, make DVDs, and give seminars. Fortunately for me, Pete Dupuis, my roommate from my freshman year of college, had just finished his MBA and was in the midst of a job search.

Pete had also met and become friends with a ton of my clients - and taken a genuine interest in my baseball focus, as a lifelong Red Sox fan. Almost daily, Pete would encourage me to do my own thing and let him handle all the business stuff for me. Simultaneously, Tony Gentilcore was ready for a change of scenery on the work front.

So, on July 13, , Cressey Performance was born. Here is what we started with. Boatloads of renovations and equipment additions later, it wound up looking like this.

Of course, we outgrew and demolished this space after about nine months and moved three miles east to a facility twice the size. We just try to be good dudes. Rather, we bust our butts to set clients up for success in any way possible - and trust that those efforts will lead to referrals and "allegiance" to Cressey Performance.

We ask what they want from us and modify our plans accordingly. All three were athletes who came to us with existing injuries, and in each case, we kept them afloat as long as we could and trained them through their entire rehabilitation.

The same goes for our non-competitive athlete clients. We see it as an opportunity to do more staff continuing education, renovate the facilities, and get out to watch a lot of baseball and support our athletes.

And, we adjust our hours to open up on Sundays and stay later on weeknights during the baseball season to make it easier for athletes to get in-season training in whenever they can. You might walk into CP and see 20 different clients on 20 different programs - because a year old pitcher with crazy congenital laxity is going to have a markedly different set of needs than a year-old linebacker with shoulder mobility so bad that he needs help putting a jacket on. Yesterday, he was back to visit on his all-star break - and he said hello to every client he saw - and remembered them by name.

Well, at CP, kids get that greeting from pro guys all the time. At least once a week, I get an email from an up-and-coming coach asking for advice about starting a facility. In most cases, this happens because these people never should have entered the fitness industry in the first place - because their intentions money were all wrong.

They usually leave under the assumption that they could never make a living training people, but in reality, these folks are going to have a hard time making a living in any occupation that requires genuinely caring about what you do and the people with whom you work, and being willing to hang your hat on the results you produce. As such, the first advice, in a general sense, is obvious: do it for the right reasons, and do it the right way.

Sure, making a living is essential, but only open a facility because it would fulfill you "personally, be fun, help a lot of people, and build and be in line" with who you are and what your values are - which together constitute your "brand. However, in the end, it has been more rewarding both personally and professionally than I could have ever possibly imagined. Please enter your email below to sign up for our FREE newsletter.

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ERIC CRESSEY MAGNIFICENT MOBILITY PDF

I read a business development blog post by Chris McCombs the other day where he wrote something that really hit home for me. For me, the money must be there, but it should fulfill me personally, be fun, help a lot of people, and build and be in line with my current brand and brand equity. My online consulting business had really taken off, and the Maximum Strength book deal was in the works. This website was growing exponentially in popularity, and I had just wrapped up my first year on the Perform Better tour - so lots of doors were opening for me on the seminar front to present all over the world - and I could have stayed home and just written all day, every day. I was getting really crunched for time, as I was already training clients hours per day, seven days per week, as my in-person clientele had rapidly grown. And, after being featured on the front page of the Boston Globe with a nipple so hard I could cut diamonds, I was in demand as a t-shirt model okay, not really - but it made for an awesome blog post, The School of Hard Nipples.

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Strength Training Programs: Front vs. Back Squats A topic of interest that seems to get thrown around quite a bit nowadays is whether front squats are a "safer" exercise than back squats. The majority of these athletes have acquired actual structural changes to their shoulders that make the back squat set-up more of an at-risk position than in non-overhead-throwing athletes. To make a long story short, in this externally rotated, abducted position of the shoulder girdle, the biceps tendon pulls awkwardly on the superior labrum.

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